Drayton Bird o prvenstvu v direktnem marketingu
"I detest awards. Caples would have wept to see his name used for a scheme where results don’t matter. In this ingenious contest only results matter. Hats off to Aleš Lisac for dragging us back to the real world - before we get drowned in a sea of waffle about creativity".
Drayton Bird
p.s. O Draytonu Birdu je David Ogilvy izjavil: "Drayton Bird knows more about direct marketing than anyone else in the world."